Running a café is a dream for many Australians but perhaps particularly so for Melbournians. Often described as ‘the coffee capital of Australia’, its famous cobbled laneways are renowned for their wonderful espresso and discerning patrons.
However, striking out on your own in a competitive industry can be daunting to first time business owners. According to the Australian Bureau of Statistics, more than 60 percent of small businesses cease operating within the first three years of starting.
The reasons for this high figure are complex but can often be put down to lack of strategic planning and support, which is why opening a café with the backing of a major national franchise – in a busy location – is becoming more and more appealing to would-be entrepreneurs.
Jamaica Blue is one of Australia’s best-known café businesses. It currently has over 126 locations across the country, with significant growth forecast. It’s founded on two simple beliefs: sourcing and roasting the very best coffee and using only the freshest, locally-sourced ingredients.
For those looking to plunge into the Melbourne coffee market, there are currently some prime locations available through the Jamaica Blue network.
Stockland The Pines, Doncaster East
If you’ve always dreamed of owning your own café but you’re worried about lack of experience, joining a franchise like Jamaica Blue is an excellent way of ensuring that you have the support that you need.
All new franchisees are given comprehensive operational training, as well as marketing and management support.
Find out more today about joining the Jamaica Blue buzz with a café of your own.
Resources:
http://media.newzealand.com/en/story-ideas/new-zealands-dedicated-coffee-culture/
https://www.ibisworld.com.au/industry-trends/nz-market-research-reports/accommodation-food-services/cafes-restaurants.html
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