According to no less an authority than the White House Office of Consumer Affairs, on average, loyal customers are worth up to 10 times as much as their first purchase. Worryingly for business owners, news of bad customer service also reaches more than twice as many ears as praise for a good service experience. Bad news travels fast.
This can be particularly challenging for café owners, who need efficient, friendly staff to deliver good customer service. It can be hard to implement consistent systems when many cafés rely on part-time staff to deliver services. How do you incentivise and train staff members who are only present two or three shifts a week? Those may also be the busiest shifts during rush hour or on a weekend.
That’s why it is so important to make sure that your staff members are well-trained and equipped to deal with different scenarios. If you’re operating a franchise as part of a group like Jamaica Blue, you have access to comprehensive training programs – a great way to motivate and retain staff.
Remember that responsibility equals reliability
Empower your part-time staff by treating them with as much trust and respect as your full-time employees. The culture of a business feeds into loyalty and productivity.
Walk before you run
You need to prioritise training. Don’t float a part-time staff member in the busiest times without proper support. Their stress will lead to poor retention, not to mention a negative impact on customer service.
Training, training, training
As part-time staff members don’t have as much time to train, maximise the time that you do have with them. Jamaica Blue’s training programs are available in a range of flexible formats, which means they can be broken into modules and delivered at convenient times, online or in-store.
Find out more today about Jamaica Blue’s training programs and how to become a part of the Jamaica Blue story.
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