Jamaica Blue was awarded Best Innovation (Food and Beverage) and Best Franchise Network Support among a highly reputable list of finalists at the 3rd Annual QSR Media Awards at The Sofitel Hotel, Sydney on 26 July 2016.
Jamaica Blue cites competitive returns delivered to franchise partners, brand relevance, store design evolution, product and marketing innovation and training, I.T., operations and legal support offered to franchise partners as contributing factors to winning the “Best Franchise Network Support” award. The “Best Innovation” title honours the Jamaican Street Food Fiesta limited-edition menu that brought the rich, exotic flavours of the Caribbean into the Australian limelight with dishes such as Smoky Spiced Corn, Caribbean Fish Tacos and Sweet Potato Chips.
QSR Media recognises and celebrates the very best of the Australian quick service and fast casual restaurant industry. Breaking the latest news in food, QSR releases daily hot topics for foodies across the country.
Owned and operated by The Foodco Group, Jamaica Blue believes its continued success is a result of empowered and passionate franchise partners, as well as constant and ongoing brand evolution.
“Given that innovation and franchise partner support are two of our highest priorities at Jamaica Blue, we are thrilled to be recognised with these prestigious awards in particular,” says Drew Eide, Jamaica Blue Brand Manager.
Today Jamaica Blue operates over 170 cafés across seven countries including Australia, New Zealand, China, Singapore, the United Arab Emirates, Malaysia and the United Kingdom, and continues to expand its presence with strong growth every year.
The structured support and training programs offered to franchisees are designed to empower individuals with the knowledge and skills required to establish and run a successful café business. To ensure that Jamaica Blue Franchise Partners are provided with wide-ranging front-to-back support, each department offers specialised training and continued support from initial site selection through to food presentation and in-store marketing and operations consultation.
The Best Innovation Food and Beverage award was critiqued by a panel of industry experts who chose Jamaica Blue as the winner based on uniqueness, innovation, effectiveness and dynamism.
The Jamaican Street Food Fiesta limited-edition menu items incorporated the different influences in traditional Caribbean recipes with the use of key Jamaican spices and cooking techniques to create several unique dishes for Jamaica Blue’s Spring 2015 campaign. Making good food accessible for everyone, the Jamaica Blue Jamaican Street Food Fiesta was built on the foundations of traditional street food providing customers with an authentic taste of local cuisine without the formality and etiquette of traditional restaurant dining. Its exclusive single-origin and signature blends, sourced from the famed Blue Mountains of Jamaica are extremely popular among Australians. One of the key reasons for its success has been its highly talented and trained pool of baristas serving outstanding coffee in all Jamaica Blue outlets around the world.
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