Franchising is a popular route to buying a new business for Australian entrepreneurs. In fact, the Franchise Council of Australia estimates that we have more franchises per capita than any other country.
One franchise which has carved a successful niche in the food retail industry is Jamaica Blue. Since first launching in 1994, the café business has expanded rapidly, growing to a network of over 172 locations worldwide, with 126 of those in Australia.
With a stylish, contemporary store design and a philosophy of using only the freshest, local ingredients, Jamaica Blue has earned a reputation for quality.
The thriving café business is part of Foodco, one of Australia’s top franchising groups which has over 26 years of hard-earned experience in the industry. Joining Jamaica Blue means tapping into a wealth of knowledge on how to achieve cut-through in a crowded industry.
Part of Jamaica Blue’s success is its dedication to supporting its franchisees. This includes comprehensive, flexible training so that even franchisees without a background in food retail can go into business confident that they have the skills to successfully operate a café business.
The support doesn’t stop on launch. Ongoing field advice and mentoring is also an essential component of the Jamaica Blue strategy. It helps maintain healthy communication between the national Foodco team and the national network of franchises.
Jamaica Blue employ a team of Field Managers who have a fundamental understanding of issues such as employment relations, business finance, leasing and daily operations. They are the franchisor’s connection to what’s happening in store but – most importantly – they also keep franchisees in the loop of what is happening in head office.
It’s a mutually beneficial relationship. The values and culture of a franchise should be immediately recognisable – and felt – by customers. When you buy a Jamaica Blue café, you are becoming part of a national identity.
If you’ve always dreamed of running your own café business, joining a proven success story like Jamaica Blue could be the break you’ve been looking for. Enquire today to learn more about new opportunities.
Resources:
– http://www.businessreviewaustralia.com/top10/2050/Top-10-Australian-Franchises
– https://jamaicabluefranchise.com.au/whats-new/vital-cafe-support-role-of-field-consultants
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